13 Content Marketing Resolutions from Top Marketers

In the spirit of the new year, we asked 8 top marketers from around the world what their content marketing resolutions are for 2016 and this is what they shared with us.

1. More Time on StrategyYael Kochman

A marketers to-do list is always long and mine is no different. I feel like I’m always jumping from one project to the next with not enough time to reflect and strategize. But this year I am planning to spend more time on planning, analyzing results and thinking about the bigger picture.

Yael Kochman, Head of Content Marketing, International at Teradata Marketing Applications

2. Measure Everythingefrat

This is the year I start measuring my cost per lead for EVERY activity I hold…  Tweet: This is the year I start measuring my cost per lead for EVERY activity I hold… #contentmarketing @efenigson @contentisrael

Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca

3. Odds & Ends

This year, I plan to migrate my website back-end system from Joomla (yes, I know… at least I’m brave to admit it) to Hubspot.

Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca

4. Back-to-the-Basics Personal Branding

Create my own website.

Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca

5. Don’t Chase Shiny ObjectsChris Moody, Oracle's Director of Content

Don’t chase shiny objects. The next big thing is to stop focusing on the next big thing and do your job better. Tweet: I need to print that and keep it at my desk. Although, it would be weird printing a quote attributed to myself…

Chris Moody, Director of Content & Social at Oracle Marketing Cloud

6. All Or NothingBob Rosenschein

We’re going to dedicate ourselves to the principle that user content experience is not the most important thing — it’s the only thing! Tweet:

Bob Rosenschein is the Founder of Curiyo

7. Don’t Overlook Niche Communities

Sarah SnowAt Glide, we accidentally discovered that many of our video messaging app’s most engaged users are deaf or hard of hearing. Since English isn’t their first language, they use Glide to communicate visually. After getting feedback from these users, I started adding closed captions to all of our videos so that anyone who is deaf or hard of hearing can understand it. In 2016, Glide will be doing a lot more in to engage the deaf community more and we encourage other marketers to keep them in mind and to design their campaign content so it is accessible to everyone.

Sarah Snow is the face of Glide.

8. Blog More!

My resolutions for 2016 will include blogging more! I’ve had a busy year and it’s had an impact on the frequency that I’ve been publishing content.

Matthew Barby is the Global Head of Growth & SEO at Hubspotmat

9. Optimize Conversions

I’m shifting my focus more and more towards conversion optimization – an area of inbound marketing that content marketers often neglect.

Matthew Barby is the Global Head of Growth & SEO at Hubspot

10. Delight & EntertainAri Sherbill

Our resolution at PowToon is to inspire a revolution. We’re working on creating hundreds of tailor-made templates that will inject videos, webinars and blogs with personality, narrative, and relevant use-cases. We want marketers to get into the habit of adding entertainment to their communication and marketing everyday. Tweet:

Ari Sherbill is the VP of Business Development at PowToon.

11. Create StandardsEli Pakier at MRY

My resolution is to make content marketing more fiscally responsible – standardizing, measuring, and enforcing all content partners to be held accountable to the same brand goals as the brand.

Eli Pakier is a VP and Group Strategy Director at MRY.

12. Be Holistic

I want to prove content marketing is nothing f-ing new! Tweet: So clients understand there is no difference between advertising and content marketing – just ask for what’s needed.

Eli Pakier is a VP and Group Strategy Director at MRY.

13. Give Content Marketing its Due

That said, I also want to grow branded content creation as a recognized, profitable, and desirable interdisciplinary service offering.  It doesn’t matter where – agency, publisher, brand, or indie.

Eli Pakier is a VP and Group Strategy Director at MRY.

What are your 2016 resolutions? Tell us in the comments or tweet them to @ContentIsrael.