In the spirit of the new year, we asked 8 top marketers from around the world what their content marketing resolutions are for 2016 and this is what they shared with us.
A marketers to-do list is always long and mine is no different. I feel like I’m always jumping from one project to the next with not enough time to reflect and strategize. But this year I am planning to spend more time on planning, analyzing results and thinking about the bigger picture.
This year, I plan to migrate my website back-end system from Joomla (yes, I know… at least I’m brave to admit it) to Hubspot.
Create my own website.
Don’t chase shiny objects. The next big thing is to stop focusing on the next big thing and do your job better. I need to print that and keep it at my desk. Although, it would be weird printing a quote attributed to myself…
At Glide, we accidentally discovered that many of our video messaging app’s most engaged users are deaf or hard of hearing. Since English isn’t their first language, they use Glide to communicate visually. After getting feedback from these users, I started adding closed captions to all of our videos so that anyone who is deaf or hard of hearing can understand it. In 2016, Glide will be doing a lot more in to engage the deaf community more and we encourage other marketers to keep them in mind and to design their campaign content so it is accessible to everyone.
My resolutions for 2016 will include blogging more! I’ve had a busy year and it’s had an impact on the frequency that I’ve been publishing content.
I’m shifting my focus more and more towards conversion optimization – an area of inbound marketing that content marketers often neglect.
Our resolution at PowToon is to inspire a revolution. We’re working on creating hundreds of tailor-made templates that will inject videos, webinars and blogs with personality, narrative, and relevant use-cases. We want marketers to get into the habit of adding entertainment to their communication and marketing everyday.
My resolution is to make content marketing more fiscally responsible – standardizing, measuring, and enforcing all content partners to be held accountable to the same brand goals as the brand.
That said, I also want to grow branded content creation as a recognized, profitable, and desirable interdisciplinary service offering. It doesn’t matter where – agency, publisher, brand, or indie.
What are your 2016 resolutions? Tell us in the comments or tweet them to @ContentIsrael.