These days managers should no longer assume that the best way to set up their team is everybody in one office. Setups run the gamut and there are now a number of services that make it easier than ever to take on virtual or flex, full-time or part-time, freelance or contract employees. Here, I’ll list out the different places managers can look to hire virtual teams for their content needs; in the future, I’ll write about best practices for keeping them efficient, responsive, and aligned with your organizational needs.
In some ways, the process of hiring hasn’t changed. The same tools that were available to you before can just as well be re-purposed to hire remote employees. Sites like Indeed.com are as useful now than ever, but new tools give you way more reach and interaction. Whether it’s niche social media groups on Facebook, job opportunity hashtags on Twitter, or online communities on Inbound.org, Growthhackers.com, or Slack – hiring remotely is, in this regard, easier than ever. Without any limit on location, you open yourself to a much larger pool of candidates. And you can get a peek into personality and diligence by observing how candidates conduct themselves online and what kind of topics they’re most engaged in.
Hiring managers have two options here: post a job and wait for the emails to arrive or start conversations with individuals. I’m a big believer that the latter can actually be a time-saver versus the former. Rather than painstakingly writing up a job description, posting it on a few different sites, and wading through tens to hundreds of resumes, employers give themselves the opportunity to see involved, driven marketers in action and have short conversations about expertise and goals before scheduling a call. Let’s be real: for every applicant to a programming or engineering opening, there will be 10s for a marketing role. Being an active member in robust marketing communities could end up being a big HR time-saver.
Here are a list of places to go posting or looking:
Hubstaff Talent wanted to change the way freelancers find work so they created a directory that features the world’s top freelancers and is growing in popularity each day. Unlike other freelance directories, Hubstaff Talent is 100% free – no markups and no fees for both freelancers and businesses.
You can post any type of job on FlexJobs: full-time, part-time, or freelance, and at any level. Of over 50 categories of jobs, the ones that will be most useful to you are: Communications and Marketing. Because they do a good job screening posts, they’re considered a reliable source by job seekers. Free to post or $99 for premium placement.
Not as many job listings as the other places, but they gross nearly 600,000 visitors a month and are 100% committed to the idea that remote work means accessing the best talent everywhere. Here’s the relevant list for you: Marketing. $200 for 30 days.
Authentic Jobs focuses on a niche of designers, hackers, and creative pros which, luckily for us, includes marketers and content writers! They get nearly 250,000 visits/month and charge a tiered rate based on the position you’re hiring for including full-time ($300 for 60 days), all-inclusive ($400 for 60 days), contract ($300 for 60 days), part-time ($150 for 30 days), freelance ($150 for 30 days) and moonlighting ($100 for 30 days). Here’s the Marketing & Sales & Content & Copywriting categories.
6. Remote OK
Remote OK promises hiring managers access to 500,000 remote workers per month. With a quick glance, it’s clear they lean heavily towards tech jobs at tech companies, but they also have a fair share of marketing jobs for the tech-inclined. Posting a job will cost you $250. Here’s their Remote Marketing Jobs for reference.
Toptal, formerly Skillbridge, touts itself as a match-maker for the top 3% of business talent and focuses on developers and designers, but the name change seems to be in alignment with an expansion to what they’re calling “Toptal Business.” It remains to be seen how helpful they’ll be to Marketing Managers hiring content teams – it’s also possible startups and SMBs will be priced out. At 2.8M million monthly visitors, they could be a force for Hiring Managers to reckon with.
As companies mushroom trying to corner the top of the market, the original “micro-job” or “gigs” freelancing site continues to be a resource. While you shouldn’t expect high-quality, well-researched articles, Fiverr could become your go-to for filler content, especially if you’re in a niche or under-served market. That said, there are many high-quality freelancers – just don’t expect their services to actually start at $5.
UpWork may just be the market leader in sourcing freelance gigs and they’ve definitely built a vast marketplace – you’ll have access to writers around the world and across the spectrum in language, skill-level and experience. Some recent changes to their pricing structure had employers and freelancers alike grumbling. Still, UpWork has a nifty system to ensure work is broken down and transactions are honest. Here’s the list to browse writers: Content.
With Freelancer, Hiring Managers post gigs and receive competitive bids from freelancers. Posting projects is free and they boast over 20M users and nearly 10M jobs posted. Take a look at their list of recent writing projects and top writers: Articles.
11. The Muse
The Muse takes a slightly different approach by focusing on employer-employee fit and giving potential employees an inside look into companies before they apply. Arguably less relevant for virtual teams, but also arguably more important if it’s important that your employees share your company’s vision no matter where they work. See their virtual options here: Flexible/Remote.
If UpWork is the market leader for remote work, Indeed just might be the market leader for jobs period, partly because they excellently crawl the web for company listings and aggregate everything they find. While it’s possible to post a remote job, filtering for job searchers isn’t intuitive, so you may not get the reach you want. Posting jobs is free and you can sponsor them for a small additional cost on a PPC model.
If your company is a non-profit and you want your team members to be with you in spirit, try Idealist. It’s easy to select remote jobs and with only 119 on the site as of August, 2016 – despite over 117,000 organizations using Idealist – you have a good chance of finding somebody good. Posting jobs is $90 and internships $25.
14. Career Builder
Career Builder is another monolith and they’ve kept up with the times. However, like Indeed, searching for remote jobs isn’t intuitive and job searchers would need to remember to type in “telecommute” or “remote” as a keyword. Still, Career Builder claims to be the largest online employment site in the US & they’re priced accordingly: $419/job with discounts for more.
If you’d rather not wade through every job listing under the sun, there are boards exclusively for marketers and writers. Take a look.
Textbroker doesn’t mess around – they’re specifically a content and article writing service and the quality can range from churn-and-burn to very high. While hiring a writer via Textbroker versus these other outfits isn’t the same as hiring a remote employee, it is possible to play favorites on the site. Pay is per article.
Similar to Textbroker, iWriter is content-only and prices range from $1.25 for a 150-word piece from a 1-star level writer to $260 for a 4000-word from a 4-star writer. Again, like Textbroker, this isn’t the same as hiring a virtual employee, but feel free to pick your favorites and start building loyalty.
Problogger is a veritable pool of resources for bloggers and their job board is no small thing. To post costs $50 for 30 days and you’ll likely find writers who are professional and industry-minded since they’re there for reasons beyond jobs – like reading up on the latest in blogging.
Inbound is the work of marketing automation powerhouse HubSpot and their jobs board is fairly active. A 60-day post costs $250 and, much like with Problogger, you’ll likely find an experienced writer who spends their downtime catching up on marketing articles.
Growth Hackers is more focused on growth-marketers, but you need not shy away if you’re more focused on content – content is a growth channel, after all, and a strong one at that! It costs $150 to run an ad for 30 days. On the bright side, you’ll be competing with only a handful of companies and likely get high exposure.
Freelance Writing Gigs is one of the cheaper services out there for posting jobs and only costs $30 for 30 days. One additional perk is that your post will get a push on their Twitter account with its 27.7K followers.
21. Media Bistro
Media Bistro is a treasure trove for marketing and writing types mostly in the media and publishing industries. There isn’t huge job volume, but with over 400,000 hits/month, that means all the more views for you, right? The remote category is especially light. Posting a job costs $297.
Nowadays there are communities specifically around marketing, freelancing, and remote work. Here are the Slack communities I recommend for networking with your future employees.
22. Online Geniuses
Online Geniuses is my go-to favorite because the quality of the community is high and it’s exceptionally well curated. It’s also growing in leaps and bounds and now boasts over 4300 members. As a Marketing Manager, you’ll want to be there already – building relationships with potential hires is just one of the perks.
Domino is an invite-only community for freelancers to share work. Some of the resources cost money, but their Slack community is free. One downside is the general freelancing focus – you’ll have to look around for the marketing and writing types. On the other hand, it you frequently hire freelancers, it might not be a bad thing to keep your ears open.
If you’re a Twitter maven & enjoy reaching out to potential hires in tweet form, there are a number of hashtags around hiring you could use, including #jobsearch, #jobhunt, #jobopening, #hiring, #nowhiring, #resume, #job, #jobs, #careers, #employment, #hr, #humanresources, and #tweetmyjobs.
For industry-specific hashtags, try #writingcareer, #writeforaliving, #writers, #writer, #freelancewriter, #freelancewriting, #webwriter, #contentwriting, #blogger, #contentwriter, & more, depending on what you’re looking for. Watch out for the resumes and resume samples!