24 places marketing managers can look to hire a virtual team

These days managers should no longer assume that the best way to set up their team is everybody in one office. Setups run the gamut and there are now a number of services that make it easier than ever to take on virtual or flex, full-time or part-time, freelance or contract employees. Here, I’ll list […]

10 ways content marketers set up their editorial calendars

Editorial calendars come in all shapes & sizes: Google Docs, whiteboards, Excel spreadsheets, post-it notes, Basecamp, Trello. Here we’ll do a run-down of the top choices with a view on those setups that give content marketers clean, coherent, actionable, and global views on everything that’s coming down the content pipeline. 1. Trello Many content marketers […]

7 SEO Best Practices from Top Marketers

SEO can go as deep as you’ll take it, but every marketer should have an understanding of SEO fundamentals and the latest algorithm updates. I asked a handful of top marketers what they think the latest best practices in SEO are and I’ve put together their answers for you. In short, analyze your competitors and […]

10+ Content Predictions from Top Marketers

We asked top marketers from around the world what their predictions are for the state of content marketing. Here they are: 1. Brands will behave more like media publishers We will see an increase in brands becoming media publishers.  As brands get more comfortable pivoting from the products they sell into the beliefs they share, […]

10 steps to a startup content marketing strategy

Most companies, large and small, should do content marketing and need a defined strategy. For companies like 3M, that strategy is mapped out to the most granular level, but even startups with limited resources can be smart about how they do content marketing and build a foundation that will bring them lasting benefits. Why do content […]

13 Content Marketing Resolutions from Top Marketers

In the spirit of the new year, we asked 8 top marketers from around the world what their content marketing resolutions are for 2016 and this is what they shared with us. 1. More Time on Strategy A marketers to-do list is always long and mine is no different. I feel like I’m always jumping from one […]

Content Israel 2015: 8 key takeaways after everything’s said & done

Content Israeli 2015 won’t be back for another year but the major takeaways from last’s week fast-paced conference at Habima Theater are going to stick around. The talks included top-town overviews of the industry, strategic frameworks for companies large and small, and actionable tips for every content marketer. Here are the perspectives I found most profound and the presentations […]

Content Israel 2015: 3 presentations that rocked

Content Israel 2015 was a lean, mean marketing conference with industry leaders talking about everything from actionable tips to content marketing present and future to brand-specific strategy drill-downs. Here I’m sharing the three presentations that I felt outshone the rest along with what I felt made them valuable. 1. “Content & Digital Transformation in the Enterprise,” […]