Account-Based Content Marketing: Turning 98 Views Into A Gold Mine

With the right content, targeting and nurture cycle, single digit content hits can mean million dollar B2B contracts. In this tactic-heavy and buzzword-light session, Eytan Buchman, the VP of Marketing at Freightos, will explain the strategy that netted executive leads from 80% of their Top 100 target list.

Three Takeaways:

Mass appeal viral content is not necessary the way to B2B buyer’s hearts.

Data works. And creating your own data is shockingly easy.

Your target company can be your best distribution strategy

Location: Date: November 20, 2018 Time: 2:25 pm - 2:45 pm Eytan Buchman, VP Marketing @ Freightos