Brand Identity: Build It and They Will Come

A veteran marketer provides a step-by-step guide to figuring out what your business is and how to talk about it — the essential foundation for success.

  1. Why defining and clarifying your core message is the single most important thing you can do to market your company
  2. How shifting your focus – from what you want to say to what your audience needs to hear – will be a game-changer
  3. Why getting feedback from your stakeholders is so important, even when (and sometimes especially when) it’s painful

Location: Date: November 20, 2018 Time: 1:35 pm - 2:00 pm Eric Brand, Director of Corporate Marketing @ OurCrowd