Brand Identity: Build It and They Will Come
A veteran marketer provides a step-by-step guide to figuring out what your business is and how to talk about it — the essential foundation for success.
- Why defining and clarifying your core message is the single most important thing you can do to market your company
- How shifting your focus – from what you want to say to what your audience needs to hear – will be a game-changer
- Why getting feedback from your stakeholders is so important, even when (and sometimes especially when) it’s painful