A Writer is Not an Expert, and an Expert is Not a Writer

When it comes to creating quality content assets for high-tech companies at scale, we have noticed writers know how to write, but they don’t have hands-on, intimate knowledge of the technology. The SME live and breathe the technology, but they don’t know how to effectively and engagingly write about it. There’s actually a solution to this paradox. And it benefits both marketing execs and the content creators.

Location: Date: October 31, 2017 Time: 11:05 am - 11:25 am Ofir Nachmani @IOD Cloud Technologies Research- CEO & Founder