Keynote: Your Content Marketing Strategy Needs a Reality Check

Marketers have been operating under a false pretense regarding their audience’s ability to concentrate for longer than 8 seconds. I call this the Myth of the Goldfish. In this session, I’ll debunk the myth and reveal how changes in society’s ability to multi-task are transforming how companies should approach their advertising strategy and content marketing efforts.

You will leave this session with a new understanding of:

1) How to create the most efficient content to fuel your demand generation efforts
2) Why long-form content is an essential part of a successful integrated marketing strategy
3) How to use advertising on LinkedIn as a testing ground for your broader content marketing strategy
4) The importance of empowering employees as advocates to significantly expand the reach of your content

Location: Date: October 31, 2017 Time: 1:45 pm - 2:45 pm Jason A Miller @ LinkedIn- Global Content Marketing Leader