Marketers have been operating under a false pretense regarding their audience’s ability to concentrate for longer than 8 seconds. I call this the Myth of the Goldfish. In this keynote, I’ll debunk the myth and reveal how changes in society’s ability to multi-task are transforming how companies should approach their content marketing strategy. It’s time to start thinking in terms of brains over budget, doing more with less, thinking extravagantly and creatively to double down on what’s working. We’ll cover up-cycling your pre-loved content to extract every last ounce of value from your existing investments and innovating around the technology you already know how to use. From long form content to video and everything in between, I will show you how to build an owned media empire.