Storytelling for Marketing: Tell Stories Your Audience Wants To Hear

“For sale: baby shoes, never worn” – Ernest Hemingway’s short story inspired the Six-Word Memoir movement and set the standard for how to captivate, delight and move audiences. This talk will discuss how you can take seemingly less interesting topics and find compelling stories that elicit a response from your target audience.

1) Why storytelling is not just for advertisers
2) Why B2B marketers should care about storytelling as much as B2C brands
3) Storytelling applies to every part of your day

Location: Date: November 20, 2018 Time: 9:35 am - 9:55 am Rafi Mendelsohn, Director of PR & Social Media @ MyHeritage