Because of the way in which the internet has altered consumer behavior, the fate of marketing campaigns and sales funnels lies in the hands of buyers. A company that is not genuine in their messaging and is not focused on the WIIFY is destined to fail.
Yael Warman will talk about How you develop a content strategy that is genuine? By developing a customer-centric content strategy. And a key component of a customer-centric content strategy is a customer reference program.
1. Why should your company leverage customer references in its content strategy?
2. Benefits of establishing a customer reference program
3. How to establish a customer reference program