Jason is the global content marketing and social media leader at LinkedIn, a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. His unique approach to content and social media marketing is born of his 10 years in the music business. His ideas and strategies are both inspiring and proven to work on the frontline, helping overcome some of the biggest challenges that marketers face today.
When he’s not plotting the latest SEO trends, innovating new content marketing formats, or tracking marketing ROI, Jason fuels his rock n roll soul as an award-winning concert photographer. His approach to B2B marketing is always passionate, creative, no-nonsense and innovative; helping brands tell their story like they’re ready to change the world.
You will leave this session with a new understanding of:
How to create the most efficient content to fuel your demand generation efforts
Why long-form content is an essential part of a successful integrated marketing strategy
How to use advertising on LinkedIn as a testing ground for your broader content marketing strategy
The importance of empowering employees as advocates to significantly expand the reach of your content