I’m Yael and I am a word addict. For both business and pleasure content is my thing. I am both creative and analytical. A marketing and communications expert, I have been doing content since before it became king.
Having worked at various ad agencies both in Colombia and the US, I acquired a strong sense of what needs to be done in order to establish and grow a brand by implementing strong content strategies, which gave me the stepping stones to eventually start my own business.
Since moving to Israel, I have worked at small and medium startups in Israel as well as some of the world’s largest corporations, such as HP and Google.