Yaniv is an expert in bringing creative magic into technology. He currently leads the Content Innovation Team at Cisco, creating content for networking, data center, cloud, software, security and IoT.
One of Yaniv’s strengths is to transform complicated product details into creative and simple-to-understand stories. Humor and storytelling are Yaniv’s secret sauce, resulting in some of the most successful campaigns in Cisco’s history for which he has won multiple marketing and creative awards.
Yaniv’s background in sales enables him to understand the customer and all unique audiences.
In his free time, he performs in Improvisational Theatre.