Director of Public Relations & Social Media
Rafi is an experienced marketer who has spent the past 12+ years supporting multinationals, start-ups, technology companies, SMBs and governments with the execution of communications programs.
With a keen eye for a good story and a honed understanding of how to craft the most effective messaging, Rafi has had the good fortune to work on great B2B campaigns including for IBM, Philips, MasterCard and Nissan, as well as more B2C focused clients such as The Moroccan Tourism Board and mySupermarket.com.
He currently leads global PR activities for MyHeritage, the world’s largest family history and DNA company.
All sessions by Rafi Mendelsohn
One Big Family: MyHeritage's Eurovision Partnership