Ben Rotenberg
Ben Rotenberg is a sales and marketing expert and experienced lecturer in Generative AI, with over a decade of experience in the technology industry. He has conducted AI workshops for leading organizations, including Google, Bank Hapoalim, Wix, Isracard, and numerous financial institutions.
Ben specializes in making advanced AI concepts accessible and immediately applicable to business contexts, focusing on creating measurable ROI through AI implementation. More projects and clients here: https://www.aiforwork.ing/clients/.
All Sessions by Ben Rotenberg
Prompt engineering workshop for content writers
In this hands-on workshop for content writers, you’ll explore how to effectively collaborate with AI tools to boost creativity, research, and insight generation across your workflow. You’ll learn how large language models think, how to guide them precisely, and how to build efficient AI-driven processes tailored to your content needs. By the end, you’ll walk away with practical skills, custom prompts, and a personal AI toolkit to integrate into your daily work.
Workshop Content:
● How does LLM work, and why does it matter to me?
● Available Tools: Overview of AI tools and their applications.
● Prompt Engineering Framework: Best practices and methodologies.
- Assigning Roles to AI: Demonstration of UI building.
- Defining Rules such as Style and Tone
- Working Correctly with Information Sources & Avoiding Misinformation: AI in web research.
● Creating Complex Workflows (Chain of Thought Prompting): Structuring advanced AI interactions.
● Using "Thinking" Models for Qualitative Insights: Understanding customer journeys and user behavior.
● Building prompting machines from our existing manual process.
● Integrating Gen AI into Daily Workflows: Personal prompt library and GPTs.
● Quantitative Analysis: AI-assisted analysis of user surveys and interviews (Creating insights from campaign results).
● Building a "Synthetic Persona": Extracting insights from user interviews.
The Workshop’s Main Tools
● ChatGPT / Claude / Gemini: Core conversational AI models for daily work
● Data Analyst Module: AI-powered quantitative analysis and insights
● O3 & Other Thinking Models: Advanced reasoning capabilities for complex problem-solving
● Search & Research Tools: Perplexity and GenSpark for comprehensive information gathering
● NotebookLM: AI-powered research synthesis and insight generation
This is a paid workshop.
