Reuben Braham
Reuben Braham is currently the GM of the newly formed Informa TechTarget Israeli subsidiary. Previously, Reuben had led marketing teams for over 20 years.
Reuben’s marketing career spans leadership roles at top-tier cybersecurity vendors, including Check Point, SailPoint, Cyberint, and Cynet, where he led full-funnel growth strategies across enterprise and mid-market segments, from brand transformations and product launches to ABM, demand gen, and field activation. Reuben helped generate hundreds of millions in pipeline and long-term market impact.
Recently, Reuben took on a new challenge: launching and building the Israel subsidiary of Informa TechTarget, where he led both commercial and marketing efforts. This role expanded Reuben's footprint beyond marketing into business development, sales leadership, partnerships, and local market growth, providing him a true end-to-end view of what it takes to drive scalable revenue and category leadership.
All Sessions by Reuben Braham
Create, engage, convert: The brand-to-demand playbook
The outdated battle between brand or demand marketing is over. Today’s savvy marketers aren’t choosing one over the other. They’re blending both approaches to craft content that captivates, engages, and converts IT buyers.
Join Reuben Braham (Informa TechTarget) as he explores the future of brand-to-demand marketing and how class-leading B2B marketers bridge the gap between brand awareness and revenue-generating activities with powerful, results-driven content strategies.
