Shara Shetrit
Shara (not Sara!) is a seasoned social media professional with over 30 years of marketing experience, including 12 years (current) as Senior Social, Community, and Digital Media Manager at Nefesh B'Nefesh where her content reaches 12M+ accounts.
NYU Marketing Communications graduate and digital ads expert, she specializes in User Generated Content, authentic storytelling, and creating relatable content that transforms passive followers into engaged advocates. Her expertise spans organic content, community engagement, and paid ads across Meta/Facebook, LinkedIn, Instagram, X, and TikTok.
Having worked with 40+ startups and developed robust influencer marketing programs, Shara believes in the power of collaboration and authentic stories. She made Aliyah twice and lives in Modiin with her family. Passionate about industry innovation, she actively participates in professional groups and training, empowering organizations to harness social media's full potential.
All Sessions by Shara Shetrit
Make it real, make it relatable: The UGC formula for maximum engagement
Learn how to leverage User Generated Content to create authentic, relatable stories that make your audience see themselves using your product or service. This hands-on workshop covers practical strategies for collecting, curating, and amplifying customer stories that feel genuine and shareable.
Discover how to make your brand feel approachable and trustworthy, turning passive followers into active advocates who comment, share, and engage with your content naturally.
Details:
Opening
● Quick introductions and UGC success story sharing
● Poll: "What's your biggest UGC challenge?"
Part 1: The UGC Foundation
● Mini-Lecture: Why UGC outperforms branded content
● Interactive Exercise: Participants identify 3 UGC opportunities in their own business
● Real Examples: Deconstruct successful UGC campaigns
Part 2: Hands-On UGC Collection Workshop
● Activity 1: Craft 5 different UGC request prompts for social media
● Activity 2: Design a customer feedback collection system
● Breakout Groups: Share and refine prompts with peers
● Tool Demo: Apps and platforms for UGC collection
Part 3: Content Curation & Storytelling
● Workshop: Transform raw UGC into compelling stories
● Practice Round: Participants work with sample customer content
● Template Creation: Build reusable story frameworks
● Interview Skills: Getting comfortable interviewing customers with a mic and a phone camera
Part 4: Amplification Strategies
● Rapid-Fire Tips: Cross-platform sharing strategies
● Creator Collaborations: Partnering with content creators instead of reinventing the wheel
● Community Building: Turn customers into repeat content creators
This is a free workshop for the Content Israel conference attendees.
