Marketing summit Prague 2020
In the year of 2020, Prague has been in the top area of comprehensive digital commercialization, and faceds the top area world’s most eagers transformation business digitization
Digital commercialization and faced with the world’s most eagers has been in comprehensive.
Content Israel is Evolving.
The Future is Here: Content Marketing + AI
We are taking a brief pause to bring you something even more impactful. Content Israel is being rescheduled to better reflect the seismic shift in our industry. When we return, our entire focus will be on the intersection of Content Marketing and Artificial Intelligence.
What’s Changing?
• The Theme: We’re diving deep into AI-driven strategy, automated workflows, and the new era of storytelling.
• The Experience: Expect new speakers, cutting-edge workshops, and insights into the tools reshaping the marketing landscape.
• The Schedule: Our original April date is being pushed back. We will announce the final new date and time shortly.
Stay Tuned. We’ll be back with a refreshed agenda and a new date very soon. Thank you for your patience as we build the ultimate forum for the future of content.
As part of Content Israel 2025, we’re offering a series of practical, high-impact workshops on topics like creative performance, social media strategy, AI tools, and more. Held on a separate day and location, these intimate sessions are designed to give attendees direct access to expert guidance, actionable tactics, and real-world problem-solving.
Some workshops are free for conference attendees, but space is limited and advance registration is required. This is your chance to go beyond theory and dive into hands-on learning in small group settings.
Free Workshop for Content Israel attendees:
Paid Workshops:
Please refer to the Agenda for details about each workshops.
If you’re looking for practical advice, personal interaction, and tips you can apply immediately, these workshops are for you.
Content Israel brings together hundreds of attendees including some of the best minds in the industry.
Content Israel is THE place to meet face to face with those who are planning, creating, and executing content marketing programs.
Content Israel includes case studies on real-world deployments, demos of new technology platforms, and discussions on business models.
Founder & Strategic Marketing Advisor
SVP, Head of Marketing
Content Team Lead
Strategist & Co-Host
Founder of Laxer Brands & Co-Host
VP Marketing - Brand and Customer Marketing
CEO
Social Entrepreneur, Author, and International Public Speaker זוכת פרס יו"ר הכנסת לשנת 2026
Social Entrepreneur, Author, and International Public Speaker זוכת פרס יו"ר הכנסת לשנת 2026
CEO
#Panel Discussion
G-CMO Co-founder & CMO
G-CMO Co-founder & CMO
CMO EndoTech, Founder SalesClass
CMO & Global Strategy Consultant
VP Marketing, DataRails
xx
Entrepreneur & CMO
xx
Global Marketing Executive
XX
A fireside chat with Nohar Zmora, SVP & Head of Marketing, hosted by Tomer Zuker, Strategic Marketing Advisor & Founder, Pave Your Way
In this fireside chat, Tomer Zuker speaks with Nohar Zmora, SVP & Head of Marketing at Kaltura, about how AI is already being deployed across Kaltura’s marketing organization and product.
The conversation will focus on real implementations: how AI tools and agents are used to improve personal and team productivity, streamline workflows, and shorten time to market, how AI supports closer alignment between marketing, sales, and product and how these capabilities translate into a richer, more effective experience for Kaltura’s users.
Rather than theory or vision, this session offers an honest look at practical use cases, decision processes, and measurable benefits, providing marketing leaders with concrete insights they can apply within their own teams.
Framed within a prediction of what will happen in the next critical 18 months, we provide a fresh perspective on content strategy and thought leadership in the face of AI Slop, an ever elusive Linkedin algorithm and a quickly closing window of opportunity to leave a lasting digital footprint.
What does content success look like in a rapidly evolving B2B landscape? This session debuts the results of the 2026 Content Marketing Survey, a comprehensive study of 200+ leaders across the US, UK and Israel. Our panel will discuss the surprising shifts in asset performance, the emergence of new high-impact channels, and how top-tier teams are successfully justifying their budgets. Attendees will walk away with a clear understanding of the new industry benchmarks and strategies to align their content plans and workflows.
A fireside chat with Nohar Zmora, SVP & Head of Marketing, hosted by Tomer Zuker, Strategic Marketing Advisor & Founder, Pave Your Way
In this fireside chat, Tomer Zuker speaks with Nohar Zmora, SVP & Head of Marketing at Kaltura, about how AI is already being deployed across Kaltura’s marketing organization and product.
The conversation will focus on real implementations: how AI tools and agents are used to improve personal and team productivity, streamline workflows, and shorten time to market, how AI supports closer alignment between marketing, sales, and product and how these capabilities translate into a richer, more effective experience for Kaltura’s users.
Rather than theory or vision, this session offers an honest look at practical use cases, decision processes, and measurable benefits, providing marketing leaders with concrete insights they can apply within their own teams.
Framed within a prediction of what will happen in the next critical 18 months, we provide a fresh perspective on content strategy and thought leadership in the face of AI Slop, an ever elusive Linkedin algorithm and a quickly closing window of opportunity to leave a lasting digital footprint.
What does content success look like in a rapidly evolving B2B landscape? This session debuts the results of the 2026 Content Marketing Survey, a comprehensive study of 200+ leaders across the US, UK and Israel. Our panel will discuss the surprising shifts in asset performance, the emergence of new high-impact channels, and how top-tier teams are successfully justifying their budgets. Attendees will walk away with a clear understanding of the new industry benchmarks and strategies to align their content plans and workflows.
In AEO (Answer Engine Optimization), everything you know about search success is backwards.
For decades, marketers chased traffic, get users to your site, measure clicks, celebrate conversions. But AI search shattered that model.
The most valuable outcome isn't a click at all. When there's no link to click and no traffic to measure, that's often when you've won.
What we measure is a fraction of what matters. The real value is invisible to analytics and more powerful than any click-through rate.
In the AI era, influence matters more than traffic.
The brands that figure this out first will dominate while others chase metrics that no longer matter.
Everyone faces pain and complexity in life. In this powerful and moving lecture, Orit Mark Ettinger shares her personal story of loss: the tragic death of her father in a terrorist attack, the loss of two brothers, and a cousin who gave his life for his country - yet always carried a smile.
Through her experience, Orit offers practical tools for coping with life’s hardships and choosing how to live, rather than merely survive. She teaches how to accept the realities imposed upon us, discover the light we each carry, and bring that light into the world.
This lecture is both heart-wrenching and empowering, inspiring audiences to transform personal pain into strength, purpose, and hope. Orit’s message resonates with people everywhere, making it a lecture that truly reaches the world.