Content Israel is the largest content marketing conference in Israel!
It brings together industry leaders from publishers, agencies, brands and startups for a detailed look at the strategies, technologies, and platforms used for content marketing.
You’re probably sitting on a goldmine of data. Not the “ooh shiny” kind. The boring, deeply unsexy kind. But with the right playbook, that data can power content your prospects actually read, get you quoted in places even your mom has heard of, and drive leads that don’t suck.
In this session, I’ll share how I turned freight pricing into a full-funnel brand engine (yes, really)...and how you can do the same with whatever metrics your product is secretly hoarding. Bring a spreadsheet. Bring hope.
The outdated battle between brand or demand marketing is over. Today’s savvy marketers aren’t choosing one over the other. They’re blending both approaches to craft content that captivates, engages, and converts IT buyers.
Join Reuben Braham (Informa TechTarget) as he explores the future of brand-to-demand marketing and how class-leading B2B marketers bridge the gap between brand awareness and revenue-generating activities with powerful, results-driven content strategies.
AI hasn’t just accelerated content production - it’s redefining the entire content supply chain. And nowhere is the shift more pronounced (and more misunderstood) than in localization.
What was once a painful bottleneck - translation - is now becoming a strategic no-brainer. This session explores how the smartest brands are turning AI-powered localization into a multiplier for global reach, faster market entry, and deeper audience resonance.
We’ll cut through the noise to show what “effortless global content” actually looks like:
• Where to draw the line between automation and human touch
• How to design workflows that scale with you - not against you
• Why the content tech stack you choose today will define your international growth tomorrow
• Attendees will leave with a clear framework for evaluating AI-powered localization strategies, spotting hidden inefficiencies, and maximizing the ROI of every content asset - without adding headcount or complexity.
Takeaways:
• What AI can and can’t do in multilingual content
• A blueprint for operationalizing “always-on” localization
• How to shift localization from a cost center to a growth engine
• Critical pitfalls to avoid when scaling global content
AI is everywhere, but can it really deliver Hollywood-quality content with the click of a button? In this eye-opening session, Ari Gottesmann, CEO of Nomadigo and a trailblazer in AI-powered video marketing, cuts through the buzz to reveal where generative AI is revolutionizing content, and where it’s still just smoke and mirrors.
Whether you're a marketer, founder, or sales leader, you'll walk away with clear answers to the questions everyone’s asking:
• Can AI video actually drive sales and boost company valuations?
• How can you harness it today to increase visibility and cut production cycles in half?
• Where does it save money and where does it justify spending more?
• What mistakes does AI fix in post-production... and which ones does it still cause?
• How do you integrate AI into your workflow without losing your brand voice?
Packed with real-world examples, practical use cases, and brutally honest insights, this is not a hype session, it’s a blueprint for turning AI into your creative and commercial advantage.
If you’ve been wondering what’s real, what’s next, and what’s worth investing in, this talk will give you the clarity (and competitive edge) you need.
AI is no longer just a tool — it’s a co-pilot. In this keynote, you will hear how AI agents are transforming content, skilling, and advertising, challenging old models and ushering in new ones. What happens when agents don’t care about ads, and humans live with intelligence that curates and decides?
AI is Queen. Content had its reign — now the throne belongs to intelligence.
For many startups, breaking through the noise can feel impossible. But the secret weapon? Strategic collaborations. This session explores how smart partnerships and influencer relationships can amplify your content marketing efforts, extending reach, while building your brand. We’ll dive into real-world examples and tactics to turn others’ audiences into your advocates. Learn how to identify the right partners, craft mutually valuable content campaigns, and measure what really matters.
Thriving in Israel's fast-paced tech marketing scene takes more than just skills—it takes a strong, strategic personal brand. So, to brand or not to brand?
In this session, we’ll explore how to repackage your personal brand to stand out and soar in the Israeli high-tech landscape. Discover how to turn your unique background into your biggest asset, build genuine industry connections, and position yourself for long-term success with practical, no-fluff strategies.
Attendees will learn how to:
• Rebrand themselves to align with the demands of Israel’s tech scene
• Use their multicultural edge as a career advantage
• Build visibility, trust, and connections that open doors
• Create a career game plan that adapts with the market
In this candid fireside chat, Yam Regev, a seasoned marketing leader, startup founder, and growth advisor, unpacks two decades of hard-won lessons on using content to drive measurable, scalable growth. From building content flywheels that generate trust and pipeline, to applying Generative Engine Optimization (GEO) for dominating high-intent search, this session offers a tactical playbook founders and marketers can put into action immediately.
Yam and Michael will explore:
• How to align content across product, model, brand, and marketing
• Category strategy as a go-to-market accelerator
• Building demand through earned content and generative SEO
• Avoiding common pitfalls and activating quick wins that scale
• Walk away with frameworks, real-world insights, and proven tactics that transform content into a true growth engine.
In an age of AI fatigue and soulless automation, podcasting stands out as one of the last bastions of human marketing. This fast-paced, interactive session by international speaker, podcaster and content strategist Yael Tamar will challenge your assumptions about podcasting and reveal how even resource-strapped B2B teams can use it to build trust, SEO, authority, and authentic client relationships.
Through real-world examples, you’ll learn how companies generated millions in revenue through niche podcasting — and why your brand can’t afford to ignore the mic any longer.
Perfect for: B2B marketers, CMOs, content leaders, and founders looking to build brand credibility and inbound strategy beyond blogs and whitepapers.
In this hands-on workshop for content writers, you’ll explore how to effectively collaborate with AI tools to boost creativity, research, and insight generation across your workflow. You’ll learn how large language models think, how to guide them precisely, and how to build efficient AI-driven processes tailored to your content needs. By the end, you’ll walk away with practical skills, custom prompts, and a personal AI toolkit to integrate into your daily work.
Workshop Content:
● How does LLM work, and why does it matter to me?
● Available Tools: Overview of AI tools and their applications.
● Prompt Engineering Framework: Best practices and methodologies.
- Assigning Roles to AI: Demonstration of UI building.
- Defining Rules such as Style and Tone
- Working Correctly with Information Sources & Avoiding Misinformation: AI in web research.
● Creating Complex Workflows (Chain of Thought Prompting): Structuring advanced AI interactions.
● Using "Thinking" Models for Qualitative Insights: Understanding customer journeys and user behavior.
● Building prompting machines from our existing manual process.
● Integrating Gen AI into Daily Workflows: Personal prompt library and GPTs.
● Quantitative Analysis: AI-assisted analysis of user surveys and interviews (Creating insights from campaign results).
● Building a "Synthetic Persona": Extracting insights from user interviews.
The Workshop’s Main Tools
● ChatGPT / Claude / Gemini: Core conversational AI models for daily work
● Data Analyst Module: AI-powered quantitative analysis and insights
● O3 & Other Thinking Models: Advanced reasoning capabilities for complex problem-solving
● Search & Research Tools: Perplexity and GenSpark for comprehensive information gathering
● NotebookLM: AI-powered research synthesis and insight generation
This is a paid workshop.
Learn how to leverage User Generated Content to create authentic, relatable stories that make your audience see themselves using your product or service. This hands-on workshop covers practical strategies for collecting, curating, and amplifying customer stories that feel genuine and shareable.
Discover how to make your brand feel approachable and trustworthy, turning passive followers into active advocates who comment, share, and engage with your content naturally.
Details:
Opening
● Quick introductions and UGC success story sharing
● Poll: "What's your biggest UGC challenge?"
Part 1: The UGC Foundation
● Mini-Lecture: Why UGC outperforms branded content
● Interactive Exercise: Participants identify 3 UGC opportunities in their own business
● Real Examples: Deconstruct successful UGC campaigns
Part 2: Hands-On UGC Collection Workshop
● Activity 1: Craft 5 different UGC request prompts for social media
● Activity 2: Design a customer feedback collection system
● Breakout Groups: Share and refine prompts with peers
● Tool Demo: Apps and platforms for UGC collection
Part 3: Content Curation & Storytelling
● Workshop: Transform raw UGC into compelling stories
● Practice Round: Participants work with sample customer content
● Template Creation: Build reusable story frameworks
● Interview Skills: Getting comfortable interviewing customers with a mic and a phone camera
Part 4: Amplification Strategies
● Rapid-Fire Tips: Cross-platform sharing strategies
● Creator Collaborations: Partnering with content creators instead of reinventing the wheel
● Community Building: Turn customers into repeat content creators
This is a free workshop for the Content Israel conference attendees.
Ready to start your podcast but don’t know where to begin?
This workshop will walk you through the entire journey, from creating your vision, infusing your personality and expertise into your content, planning your format, choosing guests to recording your first episode, and distribution. You’ll receive a structured framework that’s worked for founders, marketing teams, and industry leaders, plus the mindset shift needed to get past the fear of failure.
Led by Yael Tamar, international speaker and podcast producer, this session will cover:
● Format & episode planning for B2B success
● How to interview thought leaders who become clients
● Podcast SEO and repurposing content for LinkedIn, YouTube, and other short-form video social networks
● Tools & templates to launch with ease
● Overcoming perfectionism and impostor syndrome
This is a paid workshop.
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