Agenda
Agenda
schedule
How Marketing Teams Actually Deploy AI: From Tools and Agents to Product Impact
A fireside chat with Nohar Zmora, SVP & Head of Marketing, hosted by Tomer Zuker, Strategic Marketing Advisor & Founder, Pave Your Way
In this fireside chat, Tomer Zuker speaks with Nohar Zmora, SVP & Head of Marketing at Kaltura, about how AI is already being deployed across Kaltura’s marketing organization and product.
The conversation will focus on real implementations: how AI tools and agents are used to improve personal and team productivity, streamline workflows, and shorten time to market, how AI supports closer alignment between marketing, sales, and product and how these capabilities translate into a richer, more effective experience for Kaltura’s users.
Rather than theory or vision, this session offers an honest look at practical use cases, decision processes, and measurable benefits, providing marketing leaders with concrete insights they can apply within their own teams.
Beyond the Likes and Dopamine
Framed within a prediction of what will happen in the next critical 18 months, we provide a fresh perspective on content strategy and thought leadership in the face of AI Slop, an ever elusive Linkedin algorithm and a quickly closing window of opportunity to leave a lasting digital footprint.
Panel: Unpacking the 2026 Content Marketing Survey Results
What does content success look like in a rapidly evolving B2B landscape? This session debuts the results of the 2026 Content Marketing Survey, a comprehensive study of 200+ leaders across the US, UK and Israel. Our panel will discuss the surprising shifts in asset performance, the emergence of new high-impact channels, and how top-tier teams are successfully justifying their budgets. Attendees will walk away with a clear understanding of the new industry benchmarks and strategies to align their content plans and workflows.
Why Winning in AI Search Means Nobody Clicks Your Link
In AEO (Answer Engine Optimization), everything you know about search success is backwards.
For decades, marketers chased traffic, get users to your site, measure clicks, celebrate conversions. But AI search shattered that model.
The most valuable outcome isn't a click at all. When there's no link to click and no traffic to measure, that's often when you've won.
What we measure is a fraction of what matters. The real value is invisible to analytics and more powerful than any click-through rate.
In the AI era, influence matters more than traffic.
The brands that figure this out first will dominate while others chase metrics that no longer matter.
Where There Is No Light - Be the Light" - An Inspirational Lecture by Orit Mark Ettinger
Everyone faces pain and complexity in life. In this powerful and moving lecture, Orit Mark Ettinger shares her personal story of loss: the tragic death of her father in a terrorist attack, the loss of two brothers, and a cousin who gave his life for his country - yet always carried a smile.
Through her experience, Orit offers practical tools for coping with life’s hardships and choosing how to live, rather than merely survive. She teaches how to accept the realities imposed upon us, discover the light we each carry, and bring that light into the world.
This lecture is both heart-wrenching and empowering, inspiring audiences to transform personal pain into strength, purpose, and hope. Orit’s message resonates with people everywhere, making it a lecture that truly reaches the world.
