Content Israel is the largest content marketing conference in Israel!
It brings together industry leaders from publishers, agencies, brands and startups for a detailed look at the strategies, technologies, and platforms used for content marketing.
Head of Content, JamesAllen
Marketing professional and team leader with more than a decade of experience in creating content, branding, developing social media strategy, and optimizing digital marketing efforts for B2C and B2B audiences.
Whether we are creating content for a new blog post, automated email, or Facebook ad, we always start by looking at what the data tells us before making any decisions about what to write. We take SEO data into account alongside the metrics we see from Google Analytics and our various marketing tools to help make an informed decision that will truly resonate with our target audience. Over the past year, we’ve experienced tremendous growth across various teams within our marketing department thanks to having data direct our decision making when it comes to content marketing. I’d like to explore this further from both a B2C and B2B perspective and discuss how the right content backed by data can be the difference between success and missing the mark in today’s competitive landscape.
Produced by PluggedIn BD © 2024. All Rights Reserved. GDPR Compliance Statement.
