Merry Morud (USA)
Merry Morud is the Director of Creative Strategy at Warschawski and a powerhouse in
performance marketing. With nearly two decades of experience, she’s built data-driven
creative programs that actually move the needle—not just look good on a slide.
Her work spans cross-channel global acquisition campaigns for Uber—including Eats,
Merchants, and Rides—and metric-moving initiatives for leading brands like Airbnb,
Siemens, 3M, Eurail, eBay, Block, Tektronix, Victaulic, and Dell.
Merry’s specialty is direct-response creative that actually performs. She helps brands unlock
measurable growth through high-velocity, variety-laden, and insight-driven creative
strategies across Meta, Google, TikTok, LinkedIn, and beyond.
A familiar face on the global conference circuit, Merry has delivered keynotes and
workshops at SMX Advanced, Hero Conf, Pubcon, UnGagged, Facebook Congress, AdTech,
and Search Marketing Summit Australia. She’s also been featured in MarTech and Search
Engine Land, making her one of the industry's most trusted voices on creative optimization
and digital strategy.
All Sessions by Merry Morud (USA)
Creative optimization that actually moves metrics & sales
Your digital channels—Google, Meta, TikTok, LinkedIn—don’t just need creative, they demand a scalable, strategic creative engine rooted in volume, variety, velocity, and of course: data.
In this knowledge-packed session, you’ll learn how today’s most successful brands drive real business impact through creative optimization—and how you can too. Whether B2B or B2C, with in-house teams or agency partners, the principles shared transcend structure, channel, and budget.
You’ll walk away ready to:
● Decode what platforms really mean by “creative variety” and “volume”
● Launch data-driven creative learning agendas that uncover insights
● Turn creative tests into business intelligence
● Scale high-performing creative—on any budget
● Fix the most common direct-response creative mistakes
● Audit your creative like your audience—not your CMO
