Eytan Buchman
Eytan Buchman loves freight so much he shouts out container sizes while he walks around. He's obsessed with content marketing, data storytelling (it's a thing!) and bakes really good cookies. He's the Chief Marketing Officer at Freightos )Nasdaq: CRGO), which runs the world's largest digital freight platform connecting importers, exporters, freight companies, airlines and ocean liners. When he's not thinking about pallets, he writes about marketing and consults to a number of startups and nonprofits. He's still likes Minidisc players and has never skied. Ever.
All Sessions by Eytan Buchman
From spreadsheets to spotlights: Building a B2B audience with boring data
You’re probably sitting on a goldmine of data. Not the “ooh shiny” kind. The boring, deeply unsexy kind. But with the right playbook, that data can power content your prospects actually read, get you quoted in places even your mom has heard of, and drive leads that don’t suck.
In this session, I’ll share how I turned freight pricing into a full-funnel brand engine (yes, really)...and how you can do the same with whatever metrics your product is secretly hoarding. Bring a spreadsheet. Bring hope.
