Ilana Shabtay
Ilana is an experienced marketer and growth strategist with expertise in digital marketing and artificial intelligence. She has been with Fullpath for nearly 10 years, progressing from Head of Business Development in 2016 to VP of Marketing in 2022, playing a key role in the company’s evolution from AutoLeadStar to its current position as the automotive industry’s leading customer data platform.
With a background in sales and enterprise partnerships, Ilana excels at fostering relationships that drive business growth. She sits on the Expert Panel at Dealer Marketing Magazine and has spoken at conferences, including Digital Dealer and CBT News. Ilana hosts the Dealer Confidential Podcast, where she interviews top dealers and marketers from across industries.
Prior to her marketing leadership roles, Ilana built her foundation in customer outreach at 40Nuggets and served as an instructor in the Israeli Defense Forces. She graduated Cum Laude from Barnard College with a Bachelor’s degree in Psychology, where she was active in student government and residential life. Ilana lives in Tel Aviv with her husband and three sons.
