Agenda

schedule

How to make friends and influence buyers: Amplifying content through partnerships & influencers

For many startups, breaking through the noise can feel impossible. But the secret weapon? Strategic collaborations. This session explores how smart partnerships and influencer relationships can amplify your content marketing efforts, extending reach, while building your brand. We’ll dive into real-world examples and tactics to turn others’ audiences into your advocates. Learn how to identify the right partners, craft mutually valuable content campaigns, and measure what really matters.

Creative optimization that actually moves metrics & sales

Your digital channels—Google, Meta, TikTok, LinkedIn—don’t just need creative, they demand a scalable, strategic creative engine rooted in volume, variety, velocity, and of course: data.

In this knowledge-packed session, you’ll learn how today’s most successful brands drive real business impact through creative optimization—and how you can too. Whether B2B or B2C, with in-house teams or agency partners, the principles shared transcend structure, channel, and budget.

You’ll walk away ready to:
● Decode what platforms really mean by “creative variety” and “volume”
● Launch data-driven creative learning agendas that uncover insights
● Turn creative tests into business intelligence
● Scale high-performing creative—on any budget
● Fix the most common direct-response creative mistakes
● Audit your creative like your audience—not your CMO

From spreadsheets to spotlights: Building a B2B audience with boring data

You’re probably sitting on a goldmine of data. Not the “ooh shiny” kind. The boring, deeply unsexy kind. But with the right playbook, that data can power content your prospects actually read, get you quoted in places even your mom has heard of, and drive leads that don’t suck.

In this session, I’ll share how I turned freight pricing into a full-funnel brand engine (yes, really)...and how you can do the same with whatever metrics your product is secretly hoarding. Bring a spreadsheet. Bring hope.

Panel – To brand or not to brand? Repackaging yourself for success in Israel’s high-tech scene

Thriving in Israel's fast-paced tech marketing scene takes more than just skills—it takes a strong, strategic personal brand. So, to brand or not to brand?

In this session, we’ll explore how to repackage your personal brand to stand out and soar in the Israeli high-tech landscape. Discover how to turn your unique background into your biggest asset, build genuine industry connections, and position yourself for long-term success with practical, no-fluff strategies.

Attendees will learn how to:
● Rebrand themselves to align with the demands of Israel’s tech scene
● Use their multicultural edge as a career advantage
● Build visibility, trust, and connections that open doors
● ⁠Create a career game plan that adapts with the market

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