Panel Discussion

The panel discussion titled “Marketing: Accurate Science or a Soulful Skill?” will delve into the intricate balance between the scientific aspects and the artistic elements of marketing. With six esteemed panelists, all accomplished CMOs and members of the G-CMO Forum, the session will explore the evolving landscape of marketing, dissecting the role of data-driven strategies, analytics, and emerging technologies in today’s marketing practices.

The panelists will share their insights on the importance of creativity, intuition, and human connection in cultivating meaningful brand experiences and driving customer engagement. By bridging the gap between science and soul, this discussion aims to uncover the secrets to successful marketing campaigns that resonate both intellectually and emotionally with audiences in an ever-changing digital era.