Elad Hefetz
Elad Hefetz is CEO of Airfleet, where he's spent over a decade building revenue-generating websites for B2B tech companies.
He's an early practitioner of Generative Engine Optimization (GEO), producing content, delivering workshops and lectures, and figuring out what actually works in AI search before most marketers knew it was a thing.
Elad operates at the intersection of marketing and engineering, understanding both the strategy and the technical machinery that makes it work.
All Sessions by Elad Hefetz
Why Winning in AI Search Means Nobody Clicks Your Link
In AEO (Answer Engine Optimization), everything you know about search success is backwards.
For decades, marketers chased traffic, get users to your site, measure clicks, celebrate conversions. But AI search shattered that model.
The most valuable outcome isn't a click at all. When there's no link to click and no traffic to measure, that's often when you've won.
What we measure is a fraction of what matters. The real value is invisible to analytics and more powerful than any click-through rate.
In the AI era, influence matters more than traffic.
The brands that figure this out first will dominate while others chase metrics that no longer matter.
