Speaker

Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy. As the Director of Product and Customer Marketing at Oktopost, she has played a pivotal role in transforming how B2B organizations manage and measure social media since joining the company in 2014, when the team was just five members strong. Jennifer’s extensive experience in B2B marketing includes working closely with Oktopost customers of all sizes to implement, train, and scale their employee advocacy programs. She also leads all of Oktopost’s certification workshops, which are designed to train and upskill B2B social media managers in best practices and strategy in different areas of social media management. Through these workshops, she has helps dozens of organizations leverage social media as a force multiplier to drive revenue growth and help marketers earn their seat at the strategy table.