Rebecca Steinberg Herson

Rebecca Steinberg Herson

  • CEO, The Lean Marketer

Rebecca is a B2B tech marketing and messaging expert with an exceptional track record of driving growth for startups and larger companies. Among other clients, she currently serves as head of marketing at Refine Intelligence, a fintech startup that launched in November, and has already established its thought leadership and attained industry recognition through multiple awards. Earlier she led marketing at Second Nature, a generative AI startup, where she built the full marketing tech stack, team, and program from scratch, generating thousands of MQLs and demo meetings, and coverage on Fox News. As VP marketing at the AI startup Anodot, her team’s work led to dozens of customers and over 100 pieces of media coverage, including the Wall Street Journal. She has headed marketing at three high-growth “Deloitte Fast 50″ companies, four Gartner “Cool Vendors,” and several companies that exited via acquisition or IPO. Her current focus as a fractional CMO is on Round A startups, and she also counsels entrepreneurs in her role as a marketing adviser to various tech accelerators.

All Sessions by Rebecca Steinberg Herson

Content Israel 2024 July 3, 2024
11:55

Blueprint for Brand Messaging: A Structured Approach